Overview

The Caring Kind was created by care providers with support from Redcar and Cleveland Council as well as Anglo American through their Thriving Communities Programme. The campaign aims to celebrate professionals in the care sector and to raise the profile of the exciting careers within the industry. We were previously tasked with developing a brand, a supporting website that simplifies how the public finds care sector roles and managing their social media. More recently, we have been working on creating an award scheme that celebrates exceptional paid care workers across Redcar and Cleveland.

Details

Our team developed the award scheme ‘The Champion Awards’ from ideation to execution. The award scheme aims to celebrate excellence in care work across Redcar and Cleveland. Our marketing team were responsible for creating the award categories, developing the marketing strategy and driving awareness and promotion of the award scheme through social media, paid advertising, printed materials, print distribution, and outreach. 

Services

Brand creation, graphic design, print creation and distribution, content creation, communications strategy, social media management, paid social advertising, idea generation, press releases and photography.