TRI is a high-end, alternative fashion label based in Amsterdam with a global audience. The brand is positioned within a niche audience sector, promoting its products to the European electronic music scene. As a reseller of other brands, as well as stocking its own items, TRI trades within a unique culture with its own set of rules.
As a start-up organisation TRI was in need of a full brand identity. We carried out an initial strategy day to understand the brand and particularly the audience. As well as quality products the organisation promotes sustainability. TRI had to stand out in an established market with long-standing loyalty.
Strategy development, brand creation, communications strategy, sales plan, marketing campaign, content creation.
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