Complete Weed Control has launched a new brand as it enters its sixth decade in business. Operating from more than 40 regional branches throughout the UK and Ireland, Complete Weed Control have been delivering services for more than 50 years.
Specialising in all areas of weed control, and working for organisations such as The FA, Centre Parcs and Ikea, the business operates under a franchise model. This provides customers with the high level of service expected from local businesses whilst benefiting from the resource and expertise of a national network.
Ian Graham, managing director said: “Our organisation is well known for being pioneers within the industry. We have a history of investing in research and technology that has seen us influence best practice and drive improvements within the sector.
“We are rapidly moving our business forward and the new brand is just the start. We have ambitious plans for the future of Complete Weed Control and believe the updated image reflects our competence as the leading provider of weed control services within the UK and Ireland.”
Complete Weed Control introduced infra-red technology, with its WEEDit machine, back in 1995 that allows a 60-80 per cent reduction of herbicide required when spraying hard surfaces. This was considered a major advance in the sector and won the organisation multiple awards, it has since introduced this technology throughout the business. The organisation has also invested in GPS technology to provide accurate spraying records and improve productivity, and has developed an app to provide instant reporting for customers with multiple sites.
In addition, they were recently involved in delivering services for the Cardiff Weed Trials, an independent academic study into the best methods for treating weeds on pavements and are responsible for part funding the longest running Japanese knotweed trials globally in an effort to allow science to inform best practice. The company was also involved in a recently released follow up study researching the environmental impact of invasives treatment.
The brand refresh comes with a dedicated marketing team in place to support increased profile of the business with a target to increase national contracts.
Ian added, “Our regional managers and teams on the ground are the best in their field at delivering, and the customer service our customers receive is exceptional.
“Our level of expertise and geographical range means we are perfectly positioned to offer this high level of service to organisations with multiple sites, ensuring a consistent offer throughout their operation.
“Head office is committed to increasing awareness of our wide range of specialist services and to supporting growth across the network.”
The new brand incorporates the organisation’s winter services, Complete Gritting Services, that delivers a high standard of winter maintenance provision based on forecasting models and providing easy access online gritting records.