Category

PR

Is traditional PR dead, or has it simply evolved?

PR as we know it has certainly changed. Gone are the days of spinning a story to gain column inches, chasing down journalists and collecting press cuttings. In fact, many of the publications themselves have gone; and it’s not necessarily a bad thing. Advances in technology have played a big part in the way we engage and those agencies that…

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Increasing brand profile with content marketing

You may be wondering, how is it possible for your company to gain a trusted connection with your target audience, well it all starts with building an active and personable relationship with the people that you are wanting to connect with. “Be a valuable content resource to prospects and your business is more likely to get discovered” – Michele Linn,…

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When was the last time you read a newspaper?

In an age where technology is at the forefront of everything we do; conversations, alerts, travel, controlling finances, notifications, likes, tweets – does traditional PR still work? Is there still a place for newspapers and magazines in today’s modern society? Ask yourself, when was the last time you read a newspaper? Over the years, newspaper numbers have declined, digital news…

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What is PR?

It’s often unclear what PR is, or the benefits of having a PR strategy. Most businesses ensure they have a marketing team or they outsource their marketing, but the same level of resource is often not dedicated to PR. The term PR falls into a blurred area with many people not understanding the benefits, knowing exactly what it is or…

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