North East entrepreneur makes Forbes 30 under 30 list

Teesside entrepreneur Chloë Clover has been named amongst Europe’s leading young visionaries in the Forbes 30 under 30 list for marketing and media. Chloë Clover, from Redcar, is co-founder of Wander Films, an award-winning video marketing agency based in Middlesbrough’s Boho 5. The firm, started in 2018 with partner Lou Tonner, is responsible for curating value driven content for the…

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Strategy’s role in effective communications

PR as we know it has certainly changed. Gone are the days of spinning a story to gain column inches, chasing down journalists and collecting press cuttings. In fact, many of the publications themselves have gone; and it’s not necessarily a bad thing. Advances in technology have played a big part in the way we engage and those agencies that…

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Increasing brand profile with content marketing

You may be wondering, how is it possible for your company to gain a trusted connection with your target audience, well it all starts with building an active and personable relationship with the people that you are wanting to connect with. “Be a valuable content resource to prospects and your business is more likely to get discovered” – Michele Linn,…

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When was the last time you read a newspaper?

In an age where technology is at the forefront of everything we do; conversations, alerts, travel, controlling finances, notifications, likes, tweets – does traditional PR still work? Is there still a place for newspapers and magazines in today’s modern society? Ask yourself, when was the last time you read a newspaper? Over the years, newspaper numbers have declined, digital news…

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What is PR?

It’s often unclear what PR is, or the benefits of having a PR strategy. Most businesses ensure they have a marketing team or they outsource their marketing, but the same level of resource is often not dedicated to PR. The term PR falls into a blurred area with many people not understanding the benefits, knowing exactly what it is or…

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