As our industry leans further into automation, AI and data-led decision making, are we in danger of losing sight of human skills?
Our managing director Sharon Starkey reflects on the changes she has seen in the way we engage since starting a career in the sector 25 years ago.
“When I started my career, we didn’t have anywhere near the amount of tech we use today, and instead relied on handshakes, eye contact and a packed rolodex (90’s reference). Thankfully what I learned early on still rings true today, people buy from people.
“Technology gives us reach, but connection is still about trust, tone and timing. I rely heavily on digital tools for speed, structure and tracking, and I am grateful for analytics and email paper trails. But it’s a balancing act, and I still call on my network for insight, recommendations or just to sense check something.
“I’d rather meet over coffee or pick up the phone than send an email and wait for a response. There’s real insight to be gained from seeing someone’s expression, hearing a shift in tone or seeing where the conversation leads you.”
As a director of the Tees Valley Business Club and is a member of the Entrepreneurs’ Forum Sharon is a real advocate for face-to-face networking and thinks we get the most success from being authentic; something that is best conveyed in person.
What do you think? Is the personal touch still important in 2025?
