As we reflect on marketing campaigns of 2025, here are some marketing campaign themes we’d love to see more of in 2026.
More innovative ‘Instagrammable’ physical stunts that generate digital buzz
Innovative stunts work because they create moments, not messages. In a world where attention is fleeting and trust is fragile, brands that surprise, entertain and invite participation don’t just get seen they get talked about.
Community focused marketing
Campaigns that focus on niche topics or interests. This year, we want to see brands be more community focused and concentrate on niche marketing. During a time when people are focused on their own channels rather than social media as a whole it is important for brands to speak directly on shared passions to make themselves feel less like broadcasters and more like fellow members of the community.
Nostalgia
Reimaging classic assets to create a memorable impact with your audience. Now more than ever, nostalgic campaigns will resonate with audiences due to the high saturation of AI in marketing. Nostalgic campaigns will remind the consumer why they trusted and loved your brand in the first place.
What trends would you like to see more of?
