Social media evolves quickly and platforms waste no time rolling out new features, updates and AI-powered functionality. Here’s everything marketers, creators and brands need to know about the latest updates. Instagram updates Profile grid rearranging. Instagram allows users to manually reorder posts on their profile and highlight key content without deleting or reposting. This gives greater control over profile presentation…
Google has always enjoyed keeping business owners on their toes, which has made my life “fun” for the past 15 years, to say the least. As someone who has worked in SEO since 2011 I’ve seen SEO change a lot. But AI has changed not just Search Engine Optimisation, but the customer search journey faster in the past year than…
There was a moment, somewhere in the months after AI writing tools became open-source and available to everyone, when our industry collectively held its breath: “AI is going to take all the copywriting jobs.” That was the message delivered with certainty and repeated with confidence. As a copywriter and agency owner, I paid very close attention. I’ve always welcomed disruption…
Resolution has been shortlisted for Not-for-Profit Campaign of the Year at the 2026 Prolific North Champion Awards. The Prolific North Champions Awards recognise the organisations, teams and individuals putting the north on the map in the creative and digital sectors. The Not-for-Profit Campaign of the Year category recognises an initiative that delivered the best fundraising, awareness or service uptake results within a charity or not-for-profit organisation. Resolution, a strategic marketing agency based in Stockton-on-Tees, works with…
Resolution is proud to support the Tees Valley Digital Innovation Survey led by Embeddable. The survey plays a vital role in capturing an impartial picture of how innovation is really working across our region and what prevents it. Sharon Starkey, managing director at Resolution, will again be providing expert commentary on the results and believes the survey’s strength lies in…
Stockton-based strategic marketing and PR agency Resolution Communications, has expanded its service offering with the launch of social media packages designed for organisations that need expert support without a full communications strategy. The new packages sit alongside the agency’s established strategic communications model, providing an additional, flexible route for businesses to access Resolution’s expertise. With more than a decade of…
As we reflect on marketing campaigns of 2025, here are some marketing campaign themes we’d love to see more of in 2026. More innovative ‘Instagrammable’ physical stunts that generate digital buzz Innovative stunts work because they create moments, not messages. In a world where attention is fleeting and trust is fragile, brands that surprise, entertain and invite participation don’t just…
As our industry leans further into automation, AI and data-led decision making, are we in danger of losing sight of human skills? Our managing director Sharon Starkey reflects on the changes she has seen in the way we engage since starting a career in the sector 25 years ago. “When I started my career, we didn’t have anywhere near the…
Paragon, one of the North East’s most respected medical aesthetics clinics, has opened its brand-new, purpose-designed premises on Marden Road. A North East leading name in medical aesthetics, Paragon has been serving patients from its Ouseburn base since 2016 and is ready to welcome patients to the Whitley Bay clinic. The new space will allow the independent, medically led business to…
The Teesside Charity, a registered charity dedicated to financially supporting community groups and charities based within Teesside, is proud to announce the expansion of its services to include Darlington, broadening its reach to serve the Tees Valley region. This expansion marks a major milestone in The Teesside Charity’s mission to bridge the gap, providing social and economic opportunities that would…
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