Resolution, a strategic PR and design agency based in Stockton celebrated its fifth anniversary in April and marked the achievement with a complete rebrand, and is already reaping the benefits following a 40% increase in clients.

Sharon Starkey, managing director said: “Over the last five years our services have developed and we had naturally outgrown our brand. The company has matured significantly to satisfy the requirements of our clients and we have introduced design to the PR offer, allowing us to present a complete service to our clients.”

By combining design with the written word, alongside a strategic methodology, Resolution’s clients have seen improved results from their communications. The creative agency has applied the same approach to their own material, presenting more clarity to their offer.

Sharon recently attended Digital City’s SCALE programme which is having a direct impact on Resolution’s growth: “SCALE gave us the opportunity to focus on the business and apply the same principles to Resolution that we do for our clients.”

She added: “It’s been an interesting exercise, one we have done as a team, and it was refreshing to learn that we already knew where our specialisms lie and were aware of what we represent; like many businesses, we simply weren’t communicating it. We did our homework and asked clients and suppliers for feedback before starting to develop our new identity and we are pleased with the results.

“Good communication is essential to a brand’s success and our team of hand selected industry experts has depicted our business perfectly.”

By reviewing organisational and client task against skill set, a decision was made to improve productivity by adding an office manager to the team, freeing up the core team for client work. The exercise also allowed the business to focus on their core strengths, where they offer the most value and their specific target market.

Sophie Kyle, account manager added: “A significant part of our work was for clients outside of the region yet it was the support we give local businesses that was offering the most return and the campaigns we really enjoyed working on. By reviewing our strategy and refining our offer we are able to offer a clear and concise message both internally and to the market. We love the Tees Valley and it is great to be working more with local businesses; whilst some organisations are looking to expand to other regions, we are firmly placed in this one.”

Based in Gloucester House in Stockton, the company that describes itself as the voice of its clients’ brand, provides services throughout the UK but remains true to its North East location. Sharon explained: “Our whole team lives in the region, we are passionate about the area and feel privileged to have the opportunity to represent successful local businesses. We see so much positive local news daily and it is essential we share the stories with the rest of the world.”

Jenni King

Author Jenni King

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