Some organisations are instantly recognisable by their logo mark. You probably feel like you understand their culture, know their values and can make a buying choice based on this identity. It might be safe to assume that tech colossus ‘Apple’ fits with this idea. The leading manufacturers of smart phones have cemented themselves in modern culture by creating a high…
Many studies have been completed about the emotional connection of a purchase, the fact that people buy from people and the reality that relationship building benefits business growth. Applying a style to your writing that gives your audience pleasure, whilst being informative and memorable, is a craft. Copywriters incorporate many principles to keep the customer’s attention for longer and, despite…
New ideas pop up all the time and there are endless amounts of blogs that will tell you which trends to stick to, how to fall in line with a new colourway or which typeface will help you fit in with the indie start-ups but when it comes to design for your brand, should you follow trends or create your…
It’s been a difficult week for businesses as they face uncertain markets and a need to review and flex business plans. The landscape is unclear, and we don’t really know what is to come; we simply don’t have experience of it. What we do know, is that as a region we are used to diversifying, we have experience of adapting…
Last month, Instagram announced it was testing the removal of the amount of ‘likes’ displayed on posts. The trial started in Canada and was then expanded to seven different countries around the world, including Ireland and Australia. Instagram wants its users to “worry a little less” about how many likes they’re getting but focus more on the content which is…
We regularly get asked “is there a difference between logo and brand?” and our answer is always the same “absolutely!” Your logo is an image, a mark or a graphical icon. It should be recognisable to your clients and will form an important element of your brand. You will use it on all your correspondence, marketing and, if applicable, your…
Let’s clear things up… Copywriting, you’ve probably heard the term before and if you are lucky enough to work as a copywriter, you’ve probably had the same question repeatedly asked to you, “so what is it that you actually do” or “isn’t copywriting to do with legal stuff”. We think it’s time to clear up the misconceptions surrounding copywriting and give…
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