It’s often unclear what PR is, or the benefits of having a PR strategy. Most businesses ensure they have a marketing team or they outsource their marketing, but the same level of resource is often not dedicated to PR. The term PR falls into a blurred area with many people not understanding the benefits, knowing exactly what it is or…
We regularly get asked “is there a difference between logo and brand?” and our answer is always the same “absolutely!” Your logo is an image, a mark or a graphical icon. It should be recognisable to your clients and will form an important element of your brand. You will use it on all your correspondence, marketing and, if applicable, your…
Let’s clear things up… Copywriting, you’ve probably heard the term before and if you are lucky enough to work as a copywriter, you’ve probably had the same question repeatedly asked to you, “so what is it that you actually do” or “isn’t copywriting to do with legal stuff”. We think it’s time to clear up the misconceptions surrounding copywriting and give…
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